![]() Two months ago, the massive chain Loblaw announced the launch of the PC Health app. It’s not just about the front door to Loblaw, but the front door to healthcare.” Doug Bryce, VP of health and pharmacy programs and innovation, Shoppers Drug Mart It’s a tough problem to solve, but Loblaw feels up to the task. Simply put, digital access is a critical piece of the health puzzle, but right now exists as a collection of siloed services. If a digital service can only solve one aspect of health, it’s only marginally better than its traditional predecessor. ![]() These tools may be great at addressing a specific problem or challenge but rarely do they connect to a holistic view of a person’s healthcare. ![]() Different tools, platforms, and services are each tied to their respective companies and organizations. But in the world of healthcare, choice can actually create barriers. With seemingly infinite options, users have to make a choice, which is usually a good thing. A quick search is all it takes to video chat with a doctor, create a detailed nutrition plan, discover the best ways to manage stress, or access a plethora of health and wellness information.
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